Developed, implemented, and coordinated original email marketing strategies for 3 business models (BtoB, BtoC, & BtoC Brick & Mortar). in order to increase sales to existing contacts and provide informative buying decision content to attract potential consumers.
Identified target audience, produced email list, TAGS, AUTOMATIONS and WORKFLOWS for the segmented content for email marketing campaigns.
Analyzed and evaluated the performance of the campaigns, conducted daily updates and weekly reports, presented results to managers.
Integrated DRIP email solution with Shopify to integrate customer data with targeted emails.
