- Design and optimize the automated emails campaigns for health and wellness products. Predominately OmegaXL
- Transactional emails in Ordermotion and Sengrid (order receipt, order status, shipping, failed transaction, etc.)
- Managing our list of 250,000+subscribers, applying best practices for hygiene and growth
- Use Exact Data to scrub list
- Utilizing A/B testing to maximize results
- Created segmentation strategies to drive engagement and run targeted promotions
- Deliver weekly and monthly email performance reports via Google Analytics (ecommerce) and Sengrid and Dotdigital reports
- Executing the yearly strategic plans for each email property
- Managing the email marketing schedule
- Weekly meetings with marketing team for campaign planning and scheduling
- Some of the emails campaigns (Cart abandonment, Welcome series, Education, Win-backs etc.)
