Create email campaigns targeted to members and nonmembers. Implement list segmentation strategies for targeted email campaigns
Attend tradeshows to collect leads for our call center to convert to members
Work closely with various internal departments as well as IT dept. and external vendors in the creation and implementation of email campaigns
Develop campaign performance reports and distribute regularly based on Google and email client analytics
Execute direct to consumer lead generation campaigns using Google Adwords (PPC), web banners and emails
Project manage all e-campaign content
Manage the Social Media on a daily basis for multiple accounts. Increased “LIKES” to multiple thousands through PPC and engagement
Manage the community forum and blog postings
Manage outside vendors related to assignments and deliverables
Organize the management for the various email list obtained via lead generation campaigns.
Create marketing materials and initiatives to include design and production for print, web ad creation, event/tradeshow/promotion from concept to execution that also includes
Provide SEO strategy for company websites
Maintain marketing calendar for weekly and monthly events
Load leads into Sales Force for sales reps to turn into members
